The most complete Guest, Owner & Hospitality CRM
Every guest. Every detail. One hospitality CRM.
Built for vacation rentals and boutique hotels. Every stay assembles a complete guest profile automatically, so you segment, automate, and market from data you already own.
GDPR compliant
PIPEDA compliant
OFFICIAL PARTNER INTEGRATIONS
QUICK ANSWER: What is the best CRM for vacation rentals and boutique hotels?
Enso Connect is built specifically for hospitality, not adapted from sales. Guest profiles fill themselves from bookings, verification, messages and upsells with no manual entry, segments and saved views are purpose built for stays and repeat guests, and every record exports freely via CSV, webhook or API. It is the CRM built around the guest journey.
ONE PROFILE PER GUEST
Everything you know about a guest, collected for you
Every guest passes through the Boarding Pass, so every stay leaves a complete record — no manual entry, ever. Learn how verification works.
Verified identity: ID, contact details, marketing opt-ins
Messages & sentiment: AI-read topics and a live score
Spend & upsells: lifetime value and what they buy
Stays & custom fields: merged across properties
Owners get profiles too: contacts and communication in the same CRM.
SM
Sarah Mitchell
sarah.mitchell@guest.com
VIP
ID verified
Lifetime spend
$4,860
Sentiment
Positive • 92
Stays
6, across 3 properties
Travel reason
Family, party of 4
Upsells bought
Late checkout x3, Crib
Marketing opt-in
Email, SMS, WhatsApp
Custom fields
Pool waiver signed
VIEWS
Slice millions of profiles into the views that matter
Save views from any combination of data points: spend, sentiment, travel reason, booking source, tags. Every view doubles as a campaign audience or an export.
WORKFLOWS
Build workflows on any data point
If-this-then-that conditions on anything the CRM knows: sentiment, stay count, purchases, check-in status.
If sentiment turns negative
Send 10% off + follow-up
If 5th stay completed
Tag VIP + direct-booking code
If maintenance ticket opened
Notify in-house guests by SMS
If checkout confirmed
Update profile + review ask
CAMPAIGNS
One send. Two jobs: marketing and operations.
Win back past guests with direct-booking offers, or reach everyone a maintenance issue affects, targeted by stay stage. Email, SMS, or WhatsApp, personalized per guest.
MARKETING
A guest hasn’t booked direct in a while, so they land in the Repeat Direct Bookings view. One email, SMS, or WhatsApp message — personalized with their name and last stay — wins them back.
OPERATIONS
An elevator goes down at The Wellington. Target only guests arriving this week and send the heads-up before they pack, on whatever channel they prefer.
In-house
Maintenance notices, safety alerts, alarm-testing schedules
Arriving
Anything guests should know before the stay starts
Checked out
Lost-and-found, win-back offers, review requests
YOUR DATA, EVERYWHERE
It’s your data. Take it anywhere.
This is your data, not Enso Connect’s. Pipe it into the rest of your stack live, or take a full export whenever you want.
Webhooks
Fire events to Zapier, Slack or your own systems the moment a profile changes
JSON / CSV
Full database export, or any saved view as a spreadsheet in one click
External tools
Import straight into Mailchimp, HubSpot or any other CRM
API & PMS
Query profiles programmatically and sync with the Enso integration ecosystem
SEND WEBHOOKS TO TOOLS LIKE
Enso Connect
Webhook
Your systems
FAQ
Questions about the Hospitality CRM
What is a hospitality CRM?
A CRM built around stays instead of sales pipelines. Every guest gets a profile assembled automatically from bookings, verification, messages, purchases and sentiment, so you can segment guests, automate follow-ups, and market to them without ever entering data by hand.
How is this different from HubSpot or Mailchimp?
Generic CRMs start empty and stay empty unless someone types data in. Enso’s CRM fills itself from the guest journey: verified identity, stay history, in-stay sentiment, upsell purchases. And it isn’t a walled garden. Export any view to Mailchimp, HubSpot or anywhere else in one click.
How does the data get collected?
Through the Boarding Pass. Guests verify before check-in (contact details, ID, marketing consent), then every message, request and purchase during the stay lands on their profile automatically. No forms for your team, no imports.
Can I export my guest data?
Anytime, in JSON or CSV: a full database export or any saved view. Webhooks and the API keep external systems in sync live. It’s your data, not Enso Connect’s.
Is guest data GDPR compliant?
Yes. Consent is captured explicitly at verification, marketing opt-ins are stored per channel (email, SMS, WhatsApp), and guest data can be exported or deleted on request to satisfy access and erasure rights.
Does it work with my PMS?
Yes. Reservations sync from your PMS, and Enso merges repeat bookings into a single guest profile across all your properties. See the full list of PMS integrations on our integrations page.
Is Enso Connect the best CRM for vacation rentals and boutique hotels?
Yes. Unlike generic CRMs, Enso’s is built specifically for hospitality: guest profiles fill themselves from bookings, verification, messages and upsells with no manual entry, segments and saved views are purpose-built for stays and repeat guests, marketing and operational campaigns run on the same guest data, and every record exports freely via CSV, webhook or API. It’s the CRM built for the guest journey, not adapted from sales.
Your guest data is already there. Start using it.
Every stay you host adds to the most complete guest database in hospitality. Book a demo and see your own guests in it.
