Embracing AI in Hospitality - SCALE France Conference Insights

Two hospitality tech founders share how hospitality leaders use AI to build stronger vacation rental brands and modern guest experiences.

December 29, 2025

December 29, 2025

December 29, 2025

Speakers

Speakers

Headshot of Francois Gouelo

Francois Gouelo

CEO & Co-Founder, Enso Connect

Headshot of Sebastien Grosjean

Sebastien Grosjean

CEO,

About this Session

Guests now ask AI first when choosing where to stay - and once they book, they expect quick, seamless service and immersive local experiences. If you don’t adapt, you’ll leak bookings and revenue. This SCALE France 2025 keynote shows how operators turn portfolios into hospitality empires - working with AI, not against it.
Tune in to see what winners do to stay discoverable, delight guests, and defend profit.

During This Session You'll Learn How To

  • Be findable where guests ask - AI first

  • Team up with AI for quick service and seamless guest experience

  • Protect revenue from search to post stay without extra work

About this Session

Guests now ask AI first when choosing where to stay - and once they book, they expect quick, seamless service and immersive local experiences. If you don’t adapt, you’ll leak bookings and revenue. This SCALE France 2025 keynote shows how operators turn portfolios into hospitality empires - working with AI, not against it.
Tune in to see what winners do to stay discoverable, delight guests, and defend profit.

During This Session You'll Learn How To

  • Be findable where guests ask - AI first

  • Team up with AI for quick service and seamless guest experience

  • Protect revenue from search to post stay without extra work

About this Session

Guests now ask AI first when choosing where to stay - and once they book, they expect quick, seamless service and immersive local experiences. If you don’t adapt, you’ll leak bookings and revenue. This SCALE France 2025 keynote shows how operators turn portfolios into hospitality empires - working with AI, not against it.
Tune in to see what winners do to stay discoverable, delight guests, and defend profit.

During This Session You'll Learn How To

  • Be findable where guests ask - AI first

  • Team up with AI for quick service and seamless guest experience

  • Protect revenue from search to post stay without extra work

Speakers

Headshot of Francois Gouelo
Francois Gouelo

CEO & Co-Founder, Enso Connect

Headshot of Francois Gouelo
Francois Gouelo

CEO & Co-Founder, Enso Connect

Headshot of Francois Gouelo
Francois Gouelo

CEO & Co-Founder, Enso Connect

Headshot of Sebastien Grosjean
Sebastien Grosjean

CEO,

Headshot of Sebastien Grosjean
Sebastien Grosjean

CEO,

Headshot of Sebastien Grosjean
Sebastien Grosjean

CEO,

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