Sasha Barak
Senior Marketing Manager
Sasha covers the pulse of hospitality tech, uncovering trends, innovations, and stories driving transformation in short-term rentals. With two decades in technology marketing and five years immersed in guest engagement, analytics, and digital hospitality, she bridges industry insight with storytelling that inspires action. Through Enso Connect’s editorial content, Sasha brings clarity to the noise of AI, automation, and guest experience design - translating complex tech into what actually works for modern hospitality operators.
