Boutique Holiday Rentals, Elevated: AI-Powered Upsells & Guest Journey Automation

A boutique Australian short-term rental brand centralized guest communication, automated key pre-arrival steps, and boosted revenue with upsells, with Enso Connect and Guesty integration.

November 5, 2025

We couldnt link services to our PMS without losing commission. Enso solved that how for us and streamlined everything - upsells, messaging, AI support, and guest verification - into one platform.

Michelle Noble, Director of Noble BNB

Michelle Noble

Director, Noble BNB

We couldnt link services to our PMS without losing commission. Enso solved that how for us and streamlined everything - upsells, messaging, AI support, and guest verification - into one platform.

Michelle Noble, Director of Noble BNB

Michelle Noble

Director, Noble BNB

Challenges

Fragmented Communication

Fragmented Communication

Fragmented Communication

Manual Guest Verification

Manual Guest Verification

Manual Guest Verification

Service Revenue Gap

Service Revenue Gap

Service Revenue Gap

Goals

Competitive Differentiation

Competitive Differentiation

Competitive Differentiation

Operational Efficiency

Operational Efficiency

Operational Efficiency

Revenue Optimization

Revenue Optimization

Revenue Optimization

The Problem

Over the last years, NobleBNB’s local market expanded from 35 short-term rentals to more than 700, making it harder to stand out and maintain occupancy. As a boutique management company with a team of three overseeing 40 high-touch properties, efficiency was critical, yet the guest journey was fragmented. Essential pre-arrival steps like guest verification, house rules, waivers, and check-in details were handled manually, while messaging was spread across Airbnb, email, and other channels, creating constant back-and-forth and overwhelming the team. At the same time, NobleBNB offered unique services and local partnerships, but had no effective way to present them within the digital guest experience to drive engagement or revenue. They needed a centralized, branded solution to streamline communication, automate key steps, and showcase curated services in a modern, guest-friendly format, without losing the personal touch that defines their brand.

The Solution

NobleBNB initially approached Enso Connect to find a better way to showcase and sell their premium services and upsells within the guest journey. After implementing the Boarding Pass, they quickly discovered that Enso Connect could do far more than integrate experiences — it could centralize and automate the entire post-booking flow. NobleBNB now embeds curated services directly into the guest app for higher visibility and conversion, centralizes all guest communication in one place with AI-assisted messaging, and automates key steps like ID verification, signed agreements, damage waivers, and check-in instructions. This has reduced time spent on repetitive guest communication by roughly 20%, increased ancillary revenue for both the company and property owners, and helped NobleBNB stand out with a premium, elevated, and experience-driven stay that guests remember — and return for.

Enso Connect has essentially paid for itself, and with the money-back guarantee, theres truly nothing to lose. I highly recommend it.

Michelle Noble, Director of Noble BNB

Michelle Noble

Director, Noble BNB

Enso Connect has essentially paid for itself, and with the money-back guarantee, theres truly nothing to lose. I highly recommend it.

Michelle Noble, Director of Noble BNB

Michelle Noble

Director, Noble BNB

20%

Time Saved

20%

Time Saved

20%

Time Saved

A$ 75

Extra Monthly Revenue Per Listing

A$ 75

Extra Monthly Revenue Per Listing

A$ 75

Extra Monthly Revenue Per Listing

Guest communication is critical for us and I manage it personally. The AI replies are very good - I often click send without editing. Its really learned our style.

Michelle Noble, Director of Noble BNB

Michelle Noble

Director, Noble BNB

Guest communication is critical for us and I manage it personally. The AI replies are very good - I often click send without editing. Its really learned our style.

Michelle Noble, Director of Noble BNB

Michelle Noble

Director, Noble BNB

Backyard of a Nice Rental Home
Backyard of a Nice Rental Home
Backyard of a Nice Rental Home
NobleBNB Logo
NobleBNB Logo
NobleBNB Logo

About the company

Noble BNB

Location

South Australia

Employees

3

Listings

40

Property Type

Premium short-term rentals, Coastal getaway properties, Wine-region accommodation

Tech Stack

PMS: Guesty, Guest Experience: Enso Connect

NobleBNB is a premium short-term rental and holiday home management company located on South Australia’s Fleurieu Peninsula, a highly sought-after destination for coastal getaways, wine tourism, and boutique accommodation. Specializing in high-touch guest experiences, NobleBNB manages a curated portfolio of 40 short-term rental properties, focusing on elevated hospitality, personalized service, and strong local partnerships. Unlike larger property management companies that prioritize scale, NobleBNB’s unique selling proposition is its boutique, experience-driven approach, delivering hotel-level service with the warmth of a passionate local host. With a dedicated core team of three (supported by professional cleaning partners), the company oversees property readiness, guest communication, local experience recommendations, and premium in-home services. This guest-first philosophy not only drives exceptional reviews and repeat bookings, but also helps property owners maximize ROI through value-added services, curated upsells, and an enhanced, memorable stay experience.

Our focus is on delivering an exceptional guest experience so we stand out in such a competitive market. Enso Connect helps us do exactly that. We can offer unique services and experiences that other operators dont.

Michelle Noble, Director of Noble BNB

Michelle Noble

Director, Noble BNB

Our focus is on delivering an exceptional guest experience so we stand out in such a competitive market. Enso Connect helps us do exactly that. We can offer unique services and experiences that other operators dont.

Michelle Noble, Director of Noble BNB

Michelle Noble

Director, Noble BNB

NobleBNB Damage Waiver or Safety Deposit
NobleBNB Damage Waiver or Safety Deposit
NobleBNB Damage Waiver or Safety Deposit

Streamlined Guest Verification and Property Protection

NobleBNB Listing Home
NobleBNB Listing Home
NobleBNB Listing Home

Digital Guest Portal and Online Check-in

Arrange for an Early Check-in Upsell
Arrange for an Early Check-in Upsell
Arrange for an Early Check-in Upsell

Easy Add-On Purchases for Guests

Local Shopping Guidebook
Local Shopping Guidebook
Local Shopping Guidebook

Essential Information at Guests’ Fingertips

Guests tell us our Boarding Pass guest app is unlike anything theyve used before - they love it! Its hands down the best guest experience solution Ive seen on the market.

Michelle Noble, Director of Noble BNB

Michelle Noble

Director, Noble BNB

Guests tell us our Boarding Pass guest app is unlike anything theyve used before - they love it! Its hands down the best guest experience solution Ive seen on the market.

Michelle Noble, Director of Noble BNB

Michelle Noble

Director, Noble BNB

Layering Guest Experience Technology on Property Management Infrastructure: Guesty + Enso Connect

Integrated Technology Stack

Foundation: Guesty PMS for core property management operations

Enhancement Layer: Enso Connect for guest communication, verification, and experience delivery

This integrated approach allowed NobleBNB’s team to maintain their existing Guesty workflows while adding specialized guest experience functionality.

Why Enso Connect Integration Matters for Guesty Property Managers

Noble BNB initially explored adding service offerings to their website but couldn't determine how to maintain commission tracking through their PMS. Enso Connect's native integration with Guesty solved this challenge immediately.

The integration meant they didn't need to choose between systems or duplicate work. Guest data, booking information, and revenue tracking flowed seamlessly between platforms, allowing the property management system to handle what it does best while the guest experience platform enhanced areas like communication, verification, and service delivery.

Implementation Approach

Despite not being highly technical, the director found implementation straightforward with support from Enso Connect's onboarding team. The key was understanding that Enso Connect would work alongside Guesty, each platform handling its specialized functions while sharing data automatically.

What Changed:

Instead of managing guest experience elements manually or through disconnected tools, the team now has a unified approach: Guesty manages property operations and distribution, while Enso Connect manages guest communication, verification, and experience delivery - fully integrated.

Key Benefits: Enhanced Guest Experience with Operational Efficiency

1. Unified Guest Communication with AI Support

Previously, Noble BNB juggled messages across Airbnb's platform and other communication channels. This created confusion about message delivery and required checking multiple interfaces.

Consolidated Inbox Experience

Enso Connect's messaging interface became the single point for all guest communication. The platform clearly indicates whether messages are being sent via email, the booking platform, or both, eliminating uncertainty about message delivery. The team now exclusively uses Enso's unified inbox instead of switching between platforms.

AI-Assisted Responses While Maintaining Personal Touch

The platform's AI generates contextual response suggestions that the team can use as-is or edit. This saves time while preserving the personalized communication style that defines their brand. The director reviews every AI suggestion but frequently sends them unedited, as they align with the company's communication standards.

2. Automated Guest Verification and Digital Agreements

Guest verification was previously handled manually. A labor-intensive process that consumed significant staff time across 40 properties.

Streamlined Digital Boarding Pass

Guests now complete verification, sign house rule agreements, and accept damage waivers through a simple digital process. The system guides guests through each step with clear prompts. All documentation is automatically stored and associated with the correct booking through the Guesty integration.

Customizable Agreements and Waivers

Using Enso Connect's templates, the team created customized house rule agreements that guests must digitally sign before check-in. This provides protection and clear expectations - something they didn't have systematic documentation for previously.

3. Premium Service Offerings and Revenue Optimization

The company wanted to offer unique services that would differentiate them from competitors with 200+ properties. However, they needed a way to present these services professionally while tracking commissions through their property management system.

Unique Service Marketplace

Through Enso Connect, guests can now book premium services their competitors don't offer: in-home hairdressing and grooming services, private wine tours, dedicated drivers, curated local experiences from community partners. All services are presented professionally through the digital Boarding Pass and booked with a few clicks.

Revenue Sharing with Property Owners

Upsells like late checkout are added to the accommodation total and automatically split between the management company and property owners according to their agreement. Over a year, this generates thousands in additional revenue per property - revenue that flows through to owners, not just the management company. This owner-first approach differentiates them from competitors who keep upsell revenue entirely.

Transparent Commission Tracking

The platform clearly shows commission structures when setting up services. All revenue is tracked, ensuring accurate financial reporting.

4. Enhanced Digital Guidebook with Local Recommendations

Creating and maintaining property guidebooks was time-consuming, and static PDF guides quickly became outdated. Guests also struggled to find information when they needed it.

Interactive Location-Based Guides

The boarding pass includes comprehensive local guides with restaurants, shops, attractions, and activities. Each recommendation shows walking distance from the property and provides one-click directions. For their Fleurieu Peninsula location, they've loaded recommendations for local partners within a 5-minute radius - wineries, pizza restaurants, surf clubs, and local businesses they want to support.

Real-Time Information

The Boarding Pass displays current weather conditions and forecasts, helping guests plan activities. It can also integrate with services like Uber Eats for food delivery, conveniences guests appreciate and comment on positively.

5. Guest Management On the Go

Property management requires being on-site frequently. While Guesty provides comprehensive desktop functionality, certain guest-facing tasks needed better mobile support.

On-Property Task Management

When on-site, the team can use their phones to send Boarding Passes to guests, bypass specific verification steps if needed (such as for repeat guests), and manage guest communications, without needing laptop access or desktop-mode workarounds.

Strategic Information Release

Check-in instructions are automatically withheld until 30 minutes before arrival time. This creates a final touchpoint to confirm upsells while ensuring operational control over property access timing.

6. Simplified Damage Protection

Managing security deposits through credit card holds created friction and awkward conversations when damages occurred.

Damage Waiver System

The team now primarily uses damage waivers instead of credit card deposit holds. When damages occur (such as a recent $200 claim), they simply process the claim through the existing waiver—no uncomfortable guest negotiations required. The guest agreed to the terms during booking, making resolution straightforward.