The ROI Debate: Is Your Tech Stack Paying Off?

How to assess, optimize, and justify your tech investments in vacation rentals

date

August 28, 2025 at 11:00 AM

Price

Free

Speakers

Headshot of Francois Gouelo

Francois Gouelo

CEO & Co-Founder, Enso Connect

John An

Founder and CEO , TechTape

Webinar Overview

Are you managing multiple short-term rental listings? Your tech stack can be a powerful profit driver—or a hidden profit killer.

The short-term rental market is entrepreneurial and fragmented. There are 25+ software categories and countless tools with overlapping features as vendors expand to stand out. What begins as “efficiency” often becomes tool sprawl—higher costs, more friction, and shrinking margins.

That’s why we’ve invited John An from TechTape, a hospitality tech and revenue expert who has helped hundreds of vacation rental managers optimize their stacks and boost profit. John will show you how to quantify ROI on every tool, cut what doesn’t pay back, and build a lean, scalable system that works as hard as you do.

What You'll Learn
  • How to calculate ROI on every tool
    The metrics that matter and a simple way to spot products that drain more than they deliver.

  • Healthy spend benchmarks
    How your stack compares to industry norms and what “right-sized” tech investment looks like by portfolio size.

  • Where most VRMs overspend
    Practical cuts that reduce cost without hurting performance or guest experience.

  • How to design a lean, scalable stack
    A framework you can apply tomorrow to support operations and growth.

Who Should Attend

Owners, founders, operations leaders, guest services leads, and revenue managers at professional vacation rental companies.

Speakers

Headshot of Francois Gouelo
Francois Gouelo

CEO & Co-Founder, Enso Connect

As a young tech leader who has been recognized for his innovation, entrepreneurship, and contribution to the short-term rental industry, Francois has been at the forefront of the intersection of technology and hospitality. Co-founding Enso Connecting in 2019, it has since become an industy leader.

Headshot of Francois Gouelo
Francois Gouelo

CEO & Co-Founder, Enso Connect

As a young tech leader who has been recognized for his innovation, entrepreneurship, and contribution to the short-term rental industry, Francois has been at the forefront of the intersection of technology and hospitality. Co-founding Enso Connecting in 2019, it has since become an industy leader.

Headshot of Francois Gouelo
Francois Gouelo

CEO & Co-Founder, Enso Connect

As a young tech leader who has been recognized for his innovation, entrepreneurship, and contribution to the short-term rental industry, Francois has been at the forefront of the intersection of technology and hospitality. Co-founding Enso Connecting in 2019, it has since become an industy leader.

John An

Founder and CEO , TechTape

John’s company TechTape aims to streamline operations for vacation rental businesses by enhancing existing systems and integrating cost-effective, user-friendly solutions. John is also a short-term rental operator, and understands first-hand the complexities of disjointed hospitality tech. He's also recognized as an expert in revenue management.

John An

Founder and CEO , TechTape

John’s company TechTape aims to streamline operations for vacation rental businesses by enhancing existing systems and integrating cost-effective, user-friendly solutions. John is also a short-term rental operator, and understands first-hand the complexities of disjointed hospitality tech. He's also recognized as an expert in revenue management.

John An

Founder and CEO , TechTape

John’s company TechTape aims to streamline operations for vacation rental businesses by enhancing existing systems and integrating cost-effective, user-friendly solutions. John is also a short-term rental operator, and understands first-hand the complexities of disjointed hospitality tech. He's also recognized as an expert in revenue management.

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