94% Less Manual Emails: How High Street Town House Automated Guest Communication with AI
A 19-apartment Manchester aparthotel reduced manual guest emails by 94% and achieved a 20% increase in revenue with Enso Connect's AI Autopilot and upsells

"We've seen the amount of emails that need to be touched manually drop from 50 a day down to no more than three a day."

Mike Liverton
Desarrollador de Proyectos, High Street Townhouse
Desafíos
Manual Guest Email Overload
Traditional Key Card Access
Manual Check-In Time Coordination
Objetivos
Centralize & Automate Guest Communication
Replace Physical Key Cards
Maximize Revenue Per Booking
El Problema
High Street Town House took on its 19-apartment Manchester building after it sat empty during COVID, aiming to run it efficiently without a large on-site team. At 85-95% occupancy, guest communication demanded roughly 50 manual emails a day, across inquiries, pre-arrival questions, and in-house requests. Traditional hotel locks meant physical key cards and front-desk friction at every arrival. The team needed a platform that could automate communication, access, and check-in logistics - and keep pace with AI capabilities still to come.
La Solución
High Street Town House implemented Enso Connect's AI Autopilot to handle guest communication around the clock, cutting manual emails by 94%. Guest verification through Autohost, security deposit holds, and keyless entry via Assa Abloy smart locks were combined into one digital flow, replacing physical key cards. Once 95% of guests had adopted the process, the team layered on early check-in and late checkout upsells, increasing revenue by 20%. Guesty was selected as the PMS behind Enso specifically for its integration depth.
"I'm amazed by how much the AI is doing for our guest communication. AI answers are spot on - the tone, engagement, the accuracy."

Mike Liverton
Desarrollador de Proyectos, High Street Townhouse
Resultados con Enso Connect
£118
monthly upsell revenue per listing
94%
manual email reduction
95%
occupancy rate
"If I was the guest, would I think I was talking to a real person or a bot? Nine times out of 10 I would think I'm talking to a real person."

Mike Liverton
Desarrollador de Proyectos, High Street Townhouse

Acerca de la empresa
High Street Townhouse
Ubicación
United Kingdom
Anuncios
18
Ecosistema Tecnológico
La mejor estancia de alta tecnología del Reino Unido
High Street Townhouse, un moderno edificio de apartamentos tipo loft boutique con servicios en el centro de la ciudad de Manchester. Se encuentra en un sitio histórico del siglo XVIII completamente renovado. Con sus 18 suites, ha operado como hotel durante casi dos décadas. Sin embargo, el apartahotel de gestión tradicional enfrentó desafíos durante la pandemia de Covid-19, lo que provocó una renovación tecnológica completa bajo nueva administración. Mike Liverton y Jetstream encabezaron esta revolución tecnológica para la marca High Street Townhouse, llevando a un rendimiento de propiedad sin precedentes. Construyeron un ecosistema tecnológico eficiente centrado en la sólida plataforma de gestión de canales y marketing de Jetstream. La tecnología incluye el conjunto de herramientas de experiencia del huésped de Enso Connect integrado y sensores inteligentes de Minut. El equipo en el sitio consta de solo tres personas: la gerente de servicios al huésped, Alison, y dos asistentes de limpieza. Gracias a las interacciones digitalizadas y operaciones optimizadas, la mayoría de los procesos son manejados de forma remota por el equipo de agentes de Jetstream. Gracias a una estrategia de ingresos inteligente y herramientas de precios dinámicos, el proyecto ahora disfruta de una tasa de ocupación del 90%, con estancias promedio que se extienden a 5 días o más.
"The majority of guests have found the Boarding Pass revolutionary. This is a perfect replacement for carrying around a traditional key card."

Mike Liverton
Desarrollador de Proyectos, High Street Townhouse

Automated Guest Screening Flow

Digital Guest Portal and Online Check-in

Easy Add-On Purchases for Guests

Essential Information at Guests’ Fingertips
"We're seeing a lot of revenue upside. 20% take up of upsells. This is incremental revenue without OTA fees, so the RevPAR impact is significant."

Mike Liverton
Desarrollador de Proyectos, High Street Townhouse
How High Street Town House Automated Guest Communication, Keyless Entry, and Upsells with Enso Connect
How does Enso's AI Autopilot reduce manual guest emails?
Enso Connect's AI Autopilot cut High Street Town House's manual guest emails by 94% - from roughly 50 a day to no more than 3. Autopilot answers guests 24/7 across the full journey: inquiries, booked-but-not-arrived, and in-house guests. The team reviews the AI's correspondence daily and consistently finds the tone, engagement, and accuracy on target.
Can guests tell they're talking to an AI?
Nine times out of 10, guests at High Street Town House cannot tell Autopilot's responses from a human's. The AI draws only on the property's own knowledge base and guidebook content, keeping answers accurate to house policies. When Autopilot lacks the information to answer confidently, it escalates the message to the team instead of guessing - preserving the guest's impression of a human conversation.
How does keyless entry work with Assa Abloy locks and Enso Connect?
Guests at High Street Town House unlock both the building's front door and their apartment door from their phone, with no physical key card. After booking, each guest receives a unique link, completes identity verification through Autohost, then a security deposit authorization hold. The link then reveals an unlock button connected to the property's Assa Abloy hotel locks. Verification, deposit, and access run as one flow, with no front desk required.
How does a 19-apartment property drive upsell revenue with Enso Connect?
High Street Town House converts 10-20% of guests into early check-in or late checkout purchases through Enso Connect. Guests choose from four to five check-in times and four to five checkout times, bookable up to two to three weeks before arrival. Because these sales happen outside OTA channels, no commission applies, and the incremental revenue flows directly to RevPAR. The team approves each request against a live calendar showing the gap between departing and arriving guests.
The rollout was sequenced deliberately: guest communication and keyless entry first, then upsells once 90-95% of guests were completing the digital check-in process without friction.
What is High Street Town House's favourite Enso Connect feature?
It depends on the hat. From a finance perspective, early check-in and late checkout upsells deliver the clearest return. From an operational perspective, Autopilot carries the most weight - it runs guest communication under its own automation, while keyless entry, verification, and security deposits complete the flow. With revenue optimization and communications configured, the remaining operations trigger automatically, making the property effectively hands-off and touchless.
Why did High Street Town House choose Guesty as the PMS behind Enso Connect?
High Street Town House chose its PMS around Enso Connect, not the other way. The team asked which PMS could best support Enso's current features and the AI capabilities on its roadmap, and selected Guesty for its integration depth with the platform. The Guesty-Enso integration lets guests self-serve across the booking - communication, verification, access, and upsells - while reservation data flows between the two systems automatically.
Advice for STR and Aparthotel Operators Adopting AI and Automation
The biggest barrier to adopting new hospitality technology is attachment to existing processes. High Street Town House's approach: start from the best possible guest experience, then work backwards to the best process for automating it.
Guests want everything before they arrive - the Wi-Fi code, local recommendations, and early check-in or late checkout options - delivered to the phone already in their hand, not a handbook on the kitchen counter. Platforms like Enso Connect put that information at guests' fingertips and let them manage their own stay, replacing the traditional front-desk model.
Preguntas frecuentes.
What results did High Street Town House get with Enso Connect?
What tech stack does High Street Town House use?
How does Enso Connect's AI Autopilot handle questions it can't answer?
Does Enso Connect work for small properties?
How long does it take guests to adopt digital check-in?








