What ARE you doing to sell your property? Reflect on the actions you’ve taken in the past week, month, six months, or even a year that demonstrate how your business is growing. When attempting to sell your property, you are essentially positioning it as the superior choice among countless options. With fierce competition and millions of listings on Online Travel Agency (OTA) platforms, distinguishing yourself from the rest is crucial.
Consider evaluating the unique selling points of your property. Have you enhanced its appeal through recent renovations or upgrades? Are you utilizing high-quality photos and virtual tours to showcase its best features? Have you optimized your property’s listing with compelling descriptions and guest reviews that highlight its strengths?
Additionally, think about your marketing strategies. Are you leveraging social media and email campaigns to reach potential guests? Have you implemented dynamic pricing strategies to stay competitive? Are you engaging in partnerships with local businesses to offer exclusive experiences or promotions?
Tracking the effectiveness of these efforts is key. Analyze booking trends, guest feedback, and conversion rates to gauge what’s working and what needs adjustment. By continuously refining your approach and staying ahead of industry trends, you can set your property apart and attract more guests in a crowded marketplace.
Sell your property successfully
Recently, our CoFounder and CEO, Francois Gouelo, along with myself hosted our Clubhouse, Airbnb on Autopilot, where we discussed what aspects of short term rental and vacation home owners do they showcase in order to stand out. What we both realized is that going the extra mile when offering things to your guest is almost always guaranteed to work. One guest that joined mentioned that they actually have fully converted their property into a quarantining safe haven, coupled with fast internet, streaming services, and even a grocery store gift card so they’re able to stay in the comfort of their rental. Another guest brought up the point of knowing your audience, that is, who are you wanting to rent out your property? If you are trying to target families, this host mentioned having childrens toys (LEGO, building blocks, etc.) along with a bottle of wine for the parents, can mean all the difference.
By making your listing more special with these small touches, you’ll not only have guests give you higher reviews for going above and beyond, but this will snowball into you getting more bookings. Who doesn’t want that? By investing in your properties and the actual quality of the stay, you are taking the first step in investing in yourself and the longevity of your business: if your properties succeed, so will you! If you’re currently unsure of how to go about making your place more unique, try and look back and see what aspects of a hotel or BnB you really enjoyed. Did the host or hotel leave out some chocolate or shampoo? Or did they leave some toilet paper? Both of these little things give the guest peace of mind, since they are left with one less thing to worry about.
If you have any questions or tips when trying to sell your property to potential guests, feel free to join our next Clubhouse so you can talk with other people in the rental and travel industry. Our Airbnb on Autopilot Clubhouse runs every Tuesday and Thursday at 5:55pm EST. If you have any questions, like always feel free to email us at contact@ensoconnect.com
