Over the past 18 months or so, you’ve almost certainly heard the phrase ‘return to normal’ or ‘getting back to normal’. This sentiment is obviously in regards to the ongoing COVID-19 pandemic and how necessary steps have been taken in order to get back to life as we knew it before the pandemic. Now that restrictions are becoming more and more loose around the world, it has become time to think about your vacation rental business and its preparedness for when it’s your turn to get back to normal.
Now is the time to evaluate how your business can adapt and thrive in the evolving landscape. Consider how you can implement new strategies to enhance guest experiences, optimize operations, and stay competitive. Whether it’s adopting advanced technology, improving your property’s appeal, or refining your guest communication processes, preparing for a return to normalcy involves ensuring that your business is well-positioned to meet the renewed demands and expectations of travelers.
Obviously, when we talk about returning to normal, it’s important to acknowledge that some caveats will remain, such as restrictions on large indoor gatherings and continued emphasis on social distancing. Nonetheless, the situation is improving, and travel is poised to pick up. For instance, the United States plans to resume international travel this summer (2021), with European countries also giving the green light for travel. This resurgence in international travel is expected to increase the flow of business and guests to your short-term rentals.
As travel resumes, it presents an opportunity to attract new guests and capitalize on the growing demand. Preparing your vacation rental for this influx involves ensuring your property is in top shape, your booking and communication processes are efficient, and you’re ready to deliver exceptional experiences. By staying ahead of these trends and adapting to the evolving travel landscape, you can position your business to benefit from the anticipated increase in tourism.
Staying safe and returning to normal
However, there are still essential steps to take to successfully attract and accommodate new guests. This summer will continue to have various travel restrictions in place, and people will remain conscious of the ongoing pandemic. Therefore, it is crucial to maintain stringent cleaning measures and retain your cleaning team to ensure guest safety and prevent any potential spread of the virus.
Additionally, as highlighted in previous blogs, incorporating as many contactless fixtures, software solutions, and integrations into your properties as possible is vital. These technologies minimize the need for physical interactions, allowing guests to handle daily tasks without requiring direct contact with staff.
As new information emerges and guidelines evolve, staying well-informed is key. Use your best judgment to assess which protective measures are necessary and how they might impact your business. Adapting to these changes and maintaining high standards of cleanliness and convenience will help you attract and retain guests in this dynamic environment.
