It’s worth it to compare guest management software like Operto VS Enso Connect.
Guest experience is the backbone of every successful hospitality business. With growing guest expectations and competition, it is crucial to have robust guest management software in your tech stack.
With all the guest experience software available in today’s market, choosing the best one for your needs is tough.
Here’s a side-by-side comparison of Operto vs Enso Connect to help you choose the best tool for your business. We have included Operto as one of the most advertised brands on the market and Enso Connect as an alternative, more configurable solution.
If you are looking for a reliable platform to manage guest experience, you’ve probably heard of both Enso Connect and Operto. We’ve created this review to assist you in making an informed decision for your vacation rental business or hotel. Additionally, we will explore other available alternatives.
In this sneak peak, based on our assessment, Enso Connect excels over Operto in configurability, communication capabilities, monetization, and more features. We’ll present you with all of the information to support this conclusion.
Research for Operto vs Enso Connect Covers the Following Topics:
Selecting a Guest Experience Platform
Terry Whyte, the Vacation Rental Software Guy, named guest experience tech to be the next rapidly growing sector after PMS.
“Guest experience tech – the next hot thing in the industry.
Property Management Systems (PMS) play a vital role in the hospitality industry’s technology landscape. When integrated with guest experience tools, it creates a robust platform. The winners will be those who can leverage the full functionality of a unified platform. However, the guest experience tech sector is also highly competitive and rapidly growing. There will be fierce competition, and innovative solutions and sophisticated technology will emerge.”
The abundance of hospitality technology companies providing guest experience solutions can complicate your search for the right one.
While everyone offers an all-in-one solution, intelligent automations, and seamless integrations, it’s up to the operators to determine what is best for them. They must comprehend what each vendor is offering and how it can benefit their unique business.
What makes a great guest experience platform?
Guest experience platforms provide a cohesive solution to streamline the guest journey, improve communication and monetize interactions with guests. This software enables operators to curate unforgettable digital stays. The features vary between different tech providers.
The top features are: contactless access, round-the-clock unified messaging, personalized experiences, monetization options, safety and screening tools, payments and more.
A great guest experience platform combines user-friendly design, personalization, communication, integration, and feedback mechanisms to create seamless guest journeys.
User Experience
When selecting a guest experience platform, it’s crucial to prioritize seamless and intuitive usability. An effective platform should enable you and your team to navigate and interact with it effortlessly, ensuring that the technology does not become a hindrance to your operations but rather enhances them.
Opt for a platform that provides an intuitive user interface and streamlined workflows, allowing for easy adoption and minimizing the learning curve for your team members. The platform should support efficient task management and communication, integrating smoothly with other systems you use.
Moreover, the ability to customize and scale the platform according to your specific needs is essential. Look for features such as automated messaging, real-time updates, and comprehensive reporting tools that offer actionable insights. A robust platform will not only improve operational efficiency but also significantly enhance the guest experience, leading to higher satisfaction and increased loyalty.
Remember, the landscape of guest experience technology is constantly evolving. Staying abreast of the latest advancements and best practices will ensure you make the most informed decisions for your property management needs.
Configurability
It is essential that the platform caters to the specific needs of your hospitality business. This involves not only crafting personalized experiences for guests but also adapting to the distinct requirements of individual businesses.
The hospitality sector, and especially the short-term rental industry, features a diverse range of business models, each with its own set of challenges and priorities. Therefore, choosing the right software requires a thoughtful evaluation of how well it aligns with your particular operational needs and goals.
Look for a platform that offers flexibility in customization to match your unique business model. This might include features like customizable booking processes, tailored communication templates, and integration with your specific set of tools and services. For instance, if you manage multiple property types or cater to different guest demographics, ensure the platform can accommodate these variations effectively.
Additionally, consider platforms that offer scalability, allowing you to expand or modify functionalities as your business grows or changes. This adaptability ensures that the platform remains a valuable asset throughout various stages of your business development, from small-scale operations to large-scale management.
In summary, selecting a guest experience platform that aligns with the specific needs of your business is crucial for optimizing both guest satisfaction and operational efficiency. Evaluate how well the platform can be tailored to your requirements and whether it supports the dynamic nature of the short-term rental industry.
Communication Capabilities
Great guest experience platforms prioritize effective communication across various channels. Key features to look for include:
- Unified Inbox: Managing all messages in one centralized inbox helps streamline communication. This feature consolidates emails, text messages, and other forms of communication into a single interface, reducing the risk of missing important messages and ensuring quicker responses.
- Personalization through Guest Data and AI: Leveraging guest data and AI to personalize interactions enhances the guest experience. The platform should be able to analyze guest preferences and behavior to offer tailored recommendations, special offers, and customized messages, creating a more engaging and relevant experience for each guest.
- Smart Automated Workflows: Automated workflows are essential for efficiency. Look for platforms that provide automation for routine tasks such as booking confirmations, pre-arrival instructions, and post-stay follow-ups. Automation helps ensure consistency, reduces manual work, and allows your team to focus on providing exceptional service.
- Multichannel Integration: Effective communication tools should integrate with various channels like SMS, email, social media, and messaging apps. This ensures that you can reach guests through their preferred communication method and respond promptly, regardless of how they initiate contact.
- Real-time Notifications: Features that provide real-time notifications about guest interactions, booking changes, or system alerts can help you stay informed and address issues promptly. This immediacy is crucial for maintaining high levels of guest satisfaction and operational efficiency.
By incorporating these features, a guest experience platform can significantly enhance your ability to manage communications effectively, personalize interactions, and streamline workflows, all of which contribute to a superior guest experience.
Monetization
Both short-term rental spaces and boutique hotels are increasingly focused on monetizing their guest experiences to boost profitability. Achieving this requires integrating crucial features such as custom upsells, affiliate links, and diverse payment methods. Custom upsells allow properties to offer tailored add-ons that enhance the guest experience while generating additional revenue. Affiliate links enable properties to earn commissions by promoting related products or services, creating a seamless revenue stream. Offering diverse payment methods ensures convenience for guests and can increase booking conversions.
Together, these elements play a significant role in maximizing profitability and tapping into new sources of revenue. By leveraging these features, properties can not only enhance their guest experience but also optimize their financial performance.
Integrations
High-quality integrations with other systems and services are essential for enhancing convenience and optimizing operations in the guest management process. With numerous solutions available for different aspects of the guest journey—such as verification, data collection, check-in, messaging, and reviews—it’s crucial to ensure that your guest management system seamlessly integrates with these apps.
By consolidating your tech stack, you can streamline operations and provide a more cohesive experience for both your team and your guests. Effective integrations not only reduce manual work and potential errors but also enable a more fluid flow of information across various touchpoints. This holistic approach helps to enhance the overall efficiency of your property management operations, improve guest satisfaction, and drive better outcomes for your business.
Support
A strong support system is crucial for inspiring trust in both the vendor and their product. When users feel supported, they are more likely to have confidence in the product’s reliability and effectiveness. A responsive feedback mechanism plays a key role in this dynamic, as it empowers users to share their input and experiences openly. This not only helps address any issues promptly but also facilitates continuous improvement of the product.
By actively engaging with user feedback, vendors can make informed adjustments and enhancements, leading to a more refined and user-friendly experience. This proactive approach to support and feedback fosters a collaborative relationship between the vendor and users, ultimately contributing to greater satisfaction and long-term success.
Onboarding & Set Up
A proper onboarding mechanism allows users to quickly adapt to the new software and maximize its benefits. It provides users with necessary skills for long-term success.
The less time onboarding takes, the quicker you can start using the platform for your benefit. However there has to be a balance between the speed and quality of the onboarding process of a new software.
Despite the saturation of the guest experience technology market, some names will quickly emerge in your search. Operto vs Enso Connect are among those names and for good reason.
Operto vs Enso Connect – Comparison Overview
At a glance, here’s how Enso Connect compares to Operto. The main differences lie in configurability, messaging capabilities, monetization opportunities and set up speed.
Operto
Enso Connect
Tech background & origins
Pricing
User Experience
Configurability
Communication
Monetization
Integrations
Support
Onboarding
What is Operto?
According to the website, Operto is the all-in-one hospitality platform for vacation rentals, hotels and multifamily properties.
The company was founded by Michael Driedger, who is no longer with the company. The new Operto CEO Steve Davis, who comes from Google and Apple background.
Initially, Operto specialized in smart lock technology before branching out into the broader hospitality guest experience market.
Operto Product & Solutions
The product is divided into four solutions: Operto Tech, Operto Connect, Operto Guest, and Operto Teams (formerly known as VR Scheduler).
Access, Noise and Energy – Operto Tech
It is the original product of Operto. It enables the automation of access and helps in reducing property damage and operational costs by using smart devices.
The Hospitality Operating Platform – Operto Connect
A platform that enables the integration of various Operto solutions. It is provided with every Operto product.
Digital Check-in, Guides, Messaging – Operto Guest
This is a mobile web application that provides digital guidebooks, enabling guests to easily and quickly learn about vacation rental properties.
Automate Cleaning Schedules – Operto Teams
Here is the product description on Capterra.
Top Rated Operations and Housekeeping Management for 10-100+ vacation rental, short term and long term properties. Operto Teams (formerly VRScheduler) is a software platform for scheduling and tracking cleaners, inspectors and maintenance staff. Operto Teams works with your booking software to improve workflow. Save time, optimize labor and minimize costly mistakes.
Operto acquired VRScheduler in 2021. The technology automates back-of-house scheduling workflows for housekeeping and maintenance.
Operto VS Enso Connect Feature Comparison
Both companies offer a variety of solutions to help short-term rental businesses automate their operations and enhance guest experience. In this comparison, we will take a closer look at the features of each of the products to help you understand the difference.
|
Features |
Operto |
Enso Connect |
|
Guest app |
V | V |
|
Check-In & Access |
V |
V |
|
CMS & Guidebooks |
V |
V |
|
SMS Messaging |
V |
V |
|
OTA Integrations |
V |
V |
|
PMS Integrations |
V |
V |
|
Noise Control |
V |
V |
|
Sustainable Options |
V |
V |
|
AI Unified Inbox |
– |
V |
|
In-App Payments & Upsells |
– |
V |
|
White-label Verification |
– |
V |
|
In-App Security Deposits |
– |
V |
|
CRM |
– |
V |
|
GPT-4 Integration |
– |
V |
|
Group-level Listings Customization |
– |
V |
|
In-platform Smart Locks Pairing |
– |
V |
Both companies have comparable features such as contactless check-in and access control, guidebooks, and guest portal. However, when evaluating all features, there are several areas where Operto falls short.
Enso Connect Flexibility Over Operto
The main Enso Connect advantage is flexibility and full customization of all features. No other platform offers such detailed granular control. It allows for the fine-tuning of processes to match the unique requirements of each individual hospitality business.
Enso connect’s operating system functions on “If this, then that” principle making it the ultimate dynamic guest experience platform.
Top-notch guest communication
Enso Connect’s Unified Inbox allows managing Email, SMS, WhatsApp messages and Airbnb correspondence in one place under your control.
With Unified Inbox, AI-powered messaging, and the latest integration with ChatGPT, Enso Connect takes hospitality communication to the next level.
The platform’s integration with GPT-4 brings the artificial intelligence latest innovation to the short-term rental sector. With advanced AI capabilities, Enso Connect users communicate more effectively, elevate guest experience, and expand brand awareness across various languages.
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Additional revenue streams
For operators aiming to increase revenue and diversify their income streams, in-app payments and Upsells are essential features.
Enso-connected property managers can automate, fully customize and personalize upsells. They can manage currency and price settings, approve add-ons manually or automatically, create condition-based automated workflows, connect multiple Stripe accounts.
They also can incorporate prompts within the Boarding Pass to encourage guests to purchase relevant upsells at optimal times.
Built-in professional guest verification
Enso Connect seamlessly integrates guest verification services into your tech ecosystem. This is made possible through strategic partnerships with industry-leading safety providers like Autohost and Superhog. Enso’s robust integrations enable offering white-label partner services, allowing users to activate and disable them with just a few clicks.
Moreover, Enso Connect offers an added advantage. When integrating these essential services into your automated workflows, you can set up conditions for the verification process. For instance, if the booking is made through Airbnb, third-party verification may not be necessary. This allows for cost savings without compromising on the security aspect.
Flexible property protection procedures
Enabling in-app security deposits allows Enso-connected operators to provide their guests with utmost convenience and protection.
Users have the flexibility to maximize revenue by providing guests with the option of non-refundable damage waivers. They can add a condition that this offer be extended only to guests deemed to be of low risk.
Repeat guests and direct bookings
Enso Connect’s Hospitality CRM allows you efficiently handle data, facilitating direct bookings, personalized conversations, guest engagement, repeat business and more. Collecting guest preferences, travel reasons and other data throughout the entire journey helps create great experience and attract return customers.
Seamless digital guest experience
Even though Operto facilitates digital portals for guests, Enso Connect’s Boarding Pass is hard to compete with.
Boarding Pass is a branded web app that has everything travelers need for a great stay in one link. This highly customizable super app allows creating a clear digital path for guests from booking to check-out and beyond. It provides guests with a personalized and convenient experience at every moment of their stay, helping build loyalty.
Operto vs Enso Connect – Pricing Comparison
One of the main factors in choosing a guest management software provider is the price. And with lack of transparency in pricing understanding packages and subscriptions offered by vendors can be a challenge.
Let’s examine how Operto presents and prices its products and services.
Operto does not publicly disclose their complete pricing. Each of its four products has its own pricing, which can accumulate and affect the total cost.
Here is a breakdown of the publicly available pricing information.
|
Operto Teams |
Operto Connect |
Operto Guest |
Operto Tech |
|
Starting at $7 USD per property per month |
Not publicly disclosed |
Starting at $8 USD per property per month |
Not publicly disclosed |
How much does Operto cost?
In order to find out the cost there is a need to connect to the Operto sales team.
How much does Enso Connect cost?
Enso Connect pricing varies depending on the total number of listings and features. The immediate pricing estimate calculator is available on the website.
Airbnb hosts and property managers with up to 5 listings are required to commit to $100 per month. Enso Connect’s focus on scaling hospitality businesses allows smaller players to experience the advantages of a larger portfolio shortly after implementing the software.
Why users switch from Operto to Enso Connect?
There are a number of Enso-connected operators who moved from Operto due to various frustrations. The following are the most prevalent reasons we have observed.
-
Quality of the API connection with PMS
-
Poor customer support
-
Overpromise on features that aren’t available yet
Here are some of Capterra reviews
However, while these may be a few examples of disappointed clients, Operto continues to have strong reviews for their recent acquisition of VRScheduler.
Alternatives to Operto
The Enso Connect Difference
The leading alternative to Operto, that checkmarks all your guest experience needs is Enso Connect. It is a comprehensive platform that not only streamlines operations but also personalizes and monetizes guest interactions.
Enso Connect integrates with property management software to offer smart lock-connected contactless check-ins, white-label guest verification, upsells, AI messaging, guidebooks and more.
The Boarding Pass web app creates a digital guest journey, guiding guests through their stay with a single link.
With “If this then that” capabilities, Enso Connect is like Zapier of guest experiences for hospitality. It connects property operators’ favorite tools and simplifies business management while boosting profits.
Watch Enso Connect reviews and case studies. Discover how hospitality professionals scale without increasing the workload, drive more revenue and earn 5-star reviews.
Touch Stay
A viable alternative to Operto’s guidebooks is Touch Stay. It is a platform that allows property managers to create and share digital guest welcome books. It enables hosts to provide comprehensive information about their property, house rules, local attractions, all in a user-friendly digital format.
With Touch Stay, property managers can create visually appealing and customizable guest welcome books that can be accessed by guests on their smartphones, tablets, or computers.
By using Touch Stay, property managers can enhance the guest experience by providing a convenient and engaging way to access important information about their property and the surrounding area.
Point Central
For property managers seeking tech solutions like monitoring and controlling smart home devices, PointCentral can be a suitable choice. Being able to manage smart devices, such as smart locks, noise and heat sensors, from a single key data dashboard is invaluable.
PointCentral offers robust features for property managers, including remote monitoring and control of smart home devices, such as locks, sensors, and thermostats, through a centralized dashboard.
Unlike many lock brands that require downloading separate apps for granting access, with Enso Connect integrations, you can connect any available locks on the platform and remotely manage access without the need to download additional apps.
Learn more how Enso Connect can work for your hospitality business.
