If you’ve talked to others in the rental space or travel industry, you’ve probably heard the term “revenge travel” pop up. You might be wondering what exactly it means and how it could affect your business. In essence, revenge travel refers to the surge in travel demand that comes from people trying to make up for lost time. After being confined to their homes and restricted by travel bans during the pandemic, many people are eager to hit the road, explore new destinations, and reconnect with the world in a way they couldn’t during lockdowns.
As restrictions lift and the world slowly returns to normal, travelers—many of whom have postponed vacations or delayed trips to visit family—are likely to start booking travel more than ever before. This pent-up desire to travel means that short-term rental properties, hotels, and other accommodations could see a significant spike in demand. For your business, this is both an opportunity and a challenge.
On one hand, the increased demand could lead to higher occupancy rates, more bookings, and a chance to maximize revenue. On the other hand, it means preparing your rental to meet heightened guest expectations and standing out in a crowded market. Guests will be looking for properties that not only offer great experiences but also prioritize cleanliness, comfort, and safety.
To take advantage of this revenge travel trend, it’s important to be proactive. Consider optimizing your property listing, improving your amenities, and refining your communication with potential guests. Highlight any improvements or upgrades you’ve made during the pandemic, and ensure your property is ready to welcome travelers who are more eager than ever to get back out there.
Does Revenge Travel Affect You?
So how does revenge travel affect you? Well, if you’re a property owner, manager, or business operator, you can expect to see higher-than-normal occupancy rates when restrictions lift in your area. With increased demand, more bookings, and a surge of guests ready to travel, comes more responsibility and a much busier schedule. You may find that the slower pace you’ve adapted to during the pandemic has altered the way you run your operations. This transition back to high occupancy rates may initially feel overwhelming, so having a solid game plan for managing this influx of guests should be a top priority.
Revenge travel doesn’t just mean more guests; it also brings a higher risk of COVID transmission, as travelers may be visiting multiple destinations. To combat this, it’s essential to maintain the strict cleaning protocols you implemented at the start of the pandemic. While keeping up with the demand and managing thorough cleanings may seem like a hassle, it’s crucial for protecting both your guests and your business. The last thing you want is to be forced to shut down due to an outbreak. By staying proactive and prepared, you can ensure a smooth and safe return to normal operations.
It might feel daunting to face the surge in travel and the large influx of guests at your property, but with the right preparation, your business can thrive in this environment. Implementing a plan of action that addresses increased workload, maintaining sanitation standards, and anticipating guest expectations will prevent your business from being overwhelmed. The key is to remain adaptable, keep your focus on health and safety, and use this opportunity to excel.
