We recently released a report that highlights the critical role technology plays in the short-term rental industry, particularly during and after the COVID-19 pandemic. The findings emphasize that technology is not only a convenience but has become a fundamental aspect of success and resilience for property managers and owners navigating the new normal.
In the report, we outlined that during the pandemic, guests were increasingly selective about the properties they chose, favoring those equipped with modern technology. One of the key insights was that properties implementing technology solutions—such as contactless check-ins, smart home features, and automated communication—were more likely to attract bookings. These tech-driven experiences offered an added layer of safety and reassurance to guests, who prioritized health and hygiene more than ever before.
Additionally, the report revealed that property owners were making significant investments in contactless technology. Features like keyless entry systems, digital concierge services, and remote-controlled amenities helped foster trust and confidence among guests. These innovations allowed travelers to maintain social distancing and avoid unnecessary interactions, making them feel more comfortable during their stay.
Post-COVID, these tech upgrades continue to play an essential role in the guest experience. Not only do they provide convenience and enhanced service, but they also reflect a modernized, guest-centric approach to hospitality that is becoming increasingly expected in the industry. Properties that have integrated these technology solutions are positioned to thrive in the long term, as the demand for seamless, contactless, and tech-enhanced stays shows no signs of slowing down.
The report underscores that in a competitive market, leveraging the right technology is crucial—not only for ensuring guest satisfaction but also for increasing operational efficiency, boosting revenue, and staying ahead of industry trends. Technology has become a key differentiator for successful short-term rental businesses during the pandemic and beyond.
Property technology
Property technology, which was already seeing steady growth before the pandemic, saw a major increase in adoption due to the pandemic. Guests were looking for contactless solutions in the properties they were renting, and hosts had to catch up. A survey conducted by the Harris Poll stated that 48% of guests wanted a property with contactless procedures among other technologies to simplify and reduce the possibility of transmission.
As the short term rental industry is quite volatile due to restrictions, guest comfortability, and number of cases, expected revenues for businesses are incredibly hard to predict. Another aspect that was highlighted by our report was that flexibility is paramount during this time. One way hosts have pivoted during the pandemic is by introducing longer term stays. This solution, although good, does not account for the resources used by the guests — enter dynamic pricing tools. In order to offer guests flexibility when booking, while also maximizing income, dynamic pricing tools can help with both cases. By introducing different rates to guests depending on what type of stay they are having can ensure your business and their happiness is first on the list.
During the pandemic, even when revenues were at a low, hosts continued to spend on property technology (71.4% according to IGMS). This not only shows the loyalty that hosts have to their property technology, but also that hosts weren’t looking to get rid of the services that were helping them the most.
We covered much more in our report, and if you’re curious to learn more about why your property needs technology, feel free to check it out on our website, or send us an email so we can send it to you at contact@ensoconnect.com.
